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Radio's Strange New Online Lingo

by tom z

published 3 years ago

Let's look at the LINGO: the words of Internet streaming and their rough equivalents to radio terms. ENCODER: a piece of software which “transmits” a radio station's audio over the Internet for listeners everywhere and anywhere. PLAYER:...

1 comment computer radio audio

Spot streaming? Stop screaming! Radio's online AD insertion is becoming CONTENT insertion.

by tom z

published 3 years ago

As far back as 1999 and 2000, the radio business was trumpeting non-traditional revenue (NTR) through ad insertion. The industry gave lip service to this budding technology, then came the Internet bust. Now, nearly 10 years later, stations are...

0 comments radio internet radio cpm